Whitesville

Originally a popular mid-century U.S. sportswear brand known for durable t-shirts and varsity jackets during the 1950s before fading out of business. Toyo Enterprise (established in Tokyo in 1965) acquired the rights to revive the label, painstakingly reproducing vintage athletic wear with exceptional Japanese craftsmanship.  The brand gained modern pop-culture acclaim (such as appearing prominently in media like The Bear) for its iconic, heavyweight tubular-knit Whitesville 2-Pack T-Shirts, which feature seamless construction and a vintage fit