Collection: Tailor Toyo

The souvenir jacket, or suka-jan as it is commonly known, originated in the early postwar days when the U.S. servicemen stationing in the Pacific had their own jackets embroidered with their unit names, base names, or even the oriental motifs at the local merchants in order to make their unique mementos. Later on those jackets were commercialized and sold at stores in the military installations (Post Exchanges) throughout the world. Our predecessor Kosho & Co. was then their principal supplier, and it increased its market share of the particular jacket up to 95% by the 1950s. With profound confidence in such a historical background, TAILOR TOYO has been the leading brand of suka-jan for over half a decade, and we will keep passing down our experience and knowledge for generations to be remaining a genuine and authentic brand.