{"title":"Tailor Toyo","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eThe souvenir jacket, or suka-jan as it is commonly known, originated in the early postwar days when the U.S. servicemen stationing in the Pacific had their own jackets embroidered with their unit names, base names, or even the oriental motifs at the local merchants in order to make their unique mementos. Later on those jackets were commercialized and sold at stores in the military installations (Post Exchanges) throughout the world. Our predecessor Kosho \u0026amp; Co. was then their principal supplier, and it increased its market share of the particular jacket up to 95% by the 1950s. With profound confidence in such a historical background, TAILOR TOYO has been the leading brand of suka-jan for over half a decade, and we will keep passing down our experience and knowledge for generations to be remaining a genuine and authentic brand.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"tailor-toyo-nha-trang-vietnam-jacket","title":"Tailor Toyo \"Nha Trang\" Vietnam Jacket","description":"\u003cp\u003eNha Trang Vietnam Jacket — Tailor Toyo Heritage Reproduction\u003c\/p\u003e\n\u003cp\u003eA faithful reproduction of a custom-ordered Vietnam jacket worn by a U.S. soldier stationed in Nha Trang from 1966 to 1967. This piece captures the authentic spirit of the era with meticulous embroidery work that tells a soldier's story.\u003c\/p\u003e\n\u003cp\u003eThe jacket features the classic Vietnam War-era design: a tiger and the Kanji character \"福\" (fortune) embroidered on the chest, paired with a detailed map of Vietnam across the back. What sets this reproduction apart is its distinctive embroidery layout—a poignant message expressing the frustration of war is divided between the top and bottom of the map, creating a layered narrative.\u003c\/p\u003e\n\u003cp\u003eRendered in a striking red body, this jacket is exceptionally rare. Most vintage Vietnam jackets found in circulation today are black-based, making this crimson iteration highly sought after by serious collectors and heritage enthusiasts. The red amplifies the boldness of the embroidery and reinforces the jacket's emotional weight as a historical artifact.\u003c\/p\u003e\n\u003cp\u003eA premium piece of menswear history—crafted with the precision and reverence it deserves.\u003c\/p\u003e","brand":"Tailor Toyo","offers":[{"title":"M","offer_id":50536192999597,"sku":null,"price":1980.0,"currency_code":"MYR","in_stock":false},{"title":"L","offer_id":50536193032365,"sku":null,"price":1980.0,"currency_code":"MYR","in_stock":true},{"title":"XL","offer_id":50536193065133,"sku":null,"price":1980.0,"currency_code":"MYR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/1276\/9453\/files\/IMG_0043.jpg?v=1790324056"},{"product_id":"tailor-toyo-eagle-x-roaring-tiger-souvenir-jacket","title":"Tailor Toyo \"Eagle x Roaring Tiger\" Souvenir Jacket","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan dir=\"auto\"\u003eThis early 1950s piece depicts an eagle spreading its wings wide, preparing to take flight from a pine branch. The eagle embroidery, meticulously rendered with vibrant orange-brown threads and even showing the gradation of feathers, stands out against the black satin fabric. The tricolor ribbing, with a red base and navy and white lines, is also a distinctive feature.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan dir=\"auto\"\u003eThe reversible side features a tiger with a charmingly stylized expression. The body has a so-called \"reverse color scheme,\" with the underarms being darker than the body, and this blue and black color scheme, along with the block-letter \"JAPAN\" lettering, is rare in vintage pieces. The contrast between the vibrant blue of the satin fabric and the lustrous yellow of the rayon embroidery is eye-catching.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eThis is the most standard type of souvenir jacket, a reversible type using acetate fabric on both sides. Post-war Sukajan jackets used acetate, a material that was not subject to material controls and had a luxurious feel similar to silk. Because it has no padding, it can be worn in any season, and its unique drape is also appealing.\u003c\/span\u003e\u003c\/p\u003e","brand":"Tailor Toyo","offers":[{"title":"M","offer_id":50536206500013,"sku":null,"price":2880.0,"currency_code":"MYR","in_stock":true},{"title":"L","offer_id":50536206532781,"sku":null,"price":2880.0,"currency_code":"MYR","in_stock":false},{"title":"XL","offer_id":50536206565549,"sku":null,"price":2880.0,"currency_code":"MYR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/1276\/9453\/files\/IMG_9928.jpg?v=1790324787"},{"product_id":"tailor-toyo-eagle-x-dragon-head-souvenir-jacket","title":"Tailor Toyo \"Eagle x Dragon Head\" Souvenir Jacket","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan dir=\"auto\"\u003eThis early 1950s piece features a striking \"reverse color scheme\" of orange and black, with the underarms being darker than the body. In contrast, the embroidery, using monochrome threads reminiscent of ink painting, depicts an eagle spreading its wings, preparing to take flight from the waves. The ribbing is also composed of black with yellow and white lines, resulting in a unified color scheme throughout.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan dir=\"auto\"\u003eThe reversible side features a design called \"Dragon Head,\" which depicts the dragon's head in detail, with its radially spreading mane creating a sense of dynamism. The pale green dragon and colorful thunderclouds stand out against the wine-red satin fabric. The dragon and tiger on the chest are depicted in their entirety, and the exquisitely balanced embroidery is a feat that only a skilled craftsman could achieve.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eThis is the most standard type of souvenir jacket, a reversible type using acetate fabric on both sides. Post-war Sukajan jackets used acetate, a material that was not subject to material controls and had a luxurious feel similar to silk. Because it has no padding, it can be worn in any season, and its unique drape is also appealing.\u003c\/span\u003e\u003c\/p\u003e","brand":"Tailor Toyo","offers":[{"title":"M","offer_id":50536208695469,"sku":null,"price":2880.0,"currency_code":"MYR","in_stock":false},{"title":"L","offer_id":50536208728237,"sku":null,"price":2880.0,"currency_code":"MYR","in_stock":true},{"title":"XL","offer_id":50536208761005,"sku":null,"price":2880.0,"currency_code":"MYR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/1276\/9453\/files\/IMG_0315.jpg?v=1790577471"},{"product_id":"tailor-toyo-tiger-camouflage-vietnam-tour-jacket","title":"Tailor Toyo \"Tiger Camouflage Vietnam\" Tour Jacket","description":"Inspired by original 1960s military souvenir jackets, the Tailor Toyo \"Tiger Camouflage Vietnam\" tour jacket captures the heritage of vintage Vietnam War-era styling. Crafted by Toyo Enterprise, this piece features authentic tiger stripe camouflage with meticulous custom embroidery detailing. The back and chest showcase intricate \"7th COMM.\" (7th Communication Battalion) themed artwork, rendering each jacket a wearable piece of military heritage. A premium nod to post-war souvenir culture and timeless military aesthetics.","brand":"Tailor Toyo","offers":[{"title":"M","offer_id":50536212431021,"sku":null,"price":1280.0,"currency_code":"MYR","in_stock":true},{"title":"L","offer_id":50536212463789,"sku":null,"price":1280.0,"currency_code":"MYR","in_stock":true},{"title":"XL","offer_id":50536212496557,"sku":null,"price":1280.0,"currency_code":"MYR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/1276\/9453\/files\/IMG_0458.jpg?v=1790584368"}],"url":"https:\/\/undergroundstreetstore.com\/collections\/tailor-toyo.oembed","provider":"Undergroundstreet Store","version":"1.0","type":"link"}